ELEPHANT PARK

AT COMPLETELY CREATIVE

A branding campaign portraying a vibrant, viable and valuable retail offer, targeting quality established brands and emerging retailers ranging from well-loved high street names to aspirational independent brands.

BRANDING + PLACEMAKING + VIDEO + PRINT + ART DIRECTION + ILLUSTRATION + TYPOGRAPHY 

I designed and art directed the creative which was used to create hand made leave-behind pitch packs to bring the concept to life. It included lookbooks, bags, notebooks, artisan coffee and brownies sourced from retailers based in Elephant & Castle.

MY ROLE IN THE PROJECT

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I designed a short video to give the client an understanding of the visual mood and overall feel of the concept.

Embrace the Spirit
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Authenticity was at the heart of the creative approach. 

Marcel & Sons at Elephant Park
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Independent retailers were the key to the development's success.

Cupcakes and Shhht at Elephant Park
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