AT COMPLETELY CREATIVE
A branding campaign portraying a vibrant, viable and valuable retail offer, targeting quality established brands and emerging retailers ranging from well-loved high street names to aspirational independent brands.
BRANDING + PLACEMAKING + VIDEO + PRINT + ART DIRECTION + ILLUSTRATION + TYPOGRAPHY
I designed and art directed the creative which was used to create hand made leave-behind pitch packs to bring the concept to life. It included lookbooks, bags, notebooks, artisan coffee and brownies sourced from retailers based in Elephant & Castle.
MY ROLE IN THE PROJECT
I designed a short video to give the client an understanding of the visual mood and overall feel of the concept.
Authenticity was at the heart of the creative approach.
Independent retailers were the key to the development's success.