As part of a team, I led the creative approach which informed the design and execution of the sub-brand of ABP, ABP Property. This included the Design and Art Direction of all digital, video, and branding marketing deliverables. With the large scale of ABP Property’s portfolio, the site required a clear minimalistic design to allow for the product to take centre stage. The project included the design of a large multi-page website, which I crafted from the ground up, from the initial wireframes through to the high resolution visuals to the final live responsive site. During the journey, I consulted with the developers at every stage to make sure we built the site as per the visuals. The entire journey accumulated at the top of The Gherkin where we held the brand launch.

MY ROLE IN THE PROJECT