PURPOSE MAGAZINE

AT COMPLETELY CREATIVE

An easily accessible, and definitely not corporate magazine style review. Allowing readers to go in-depth or casually flick through, pick-up, put-down and pick out key information, whilst also getting a flavour and tone of how Argent conduct themselves.

EDITORIAL + ART DIRECTION + ILLUSTRATION + TYPOGRAPHY + PROJECT MANAGEMENT

Argent defined 6 key areas as their ‘Principles for Responsible Development they wanted to be implemented throughout the magazine. I layered the project from strategy to function to finally creative, which gave me a great base off which to explore my creativity. I designed a bespoke colour palette to give each key area its distinct identity which formed the sections of the magazine. I crafted a solid grid system, to give the project form and then explored layouts, typography, photography, and illustration to bring it all to life.  This also gave life to the design of the cover which represented the multitude of teams within Argent and their contributions of the year working together as one, with one goal and one 'Purpose'.

MY ROLE IN THE PROJECT

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This is a super document and genuinely makes me proud to work at Argent when you see so clearly how much is being achieved. Well done!

ARGENT EMPLOYEE

I produced a number of illustrations, bringing data and articles to life.

DESIGNER NOTE

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85% of Argent’s employees said they would pick it up and read it again

INDEPENDENT EMPLOYEES REVIEW

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Individual typographic heading styles were key, giving each feature its own visual language.

DESIGNER NOTE

The final result works as a whole and also expresses each story individually through bespoke photography, illustration, and custom typography. Together they convey a personality that reflects Argent and the people who work there.