I led a creative team of 3 responsible for crafting the creative for the launch campaign and experiential event at the Westfield Shopping Centre in Stratford. During the project, I consulted directly with Samsung Hong Kong and Rovio Entertainment (Angry Birds) on the final visuals to be used across multi-international markets. The creative for the experiential launch event included; animated screen graphics, digital banners, signage and stand graphics.

MY ROLE IN THE PROJECT